THREE FAMOUS COFFEE SHOP LOGOS IN CIANJUR: AN APPROACH TO SEMIOTICAL ANALYSIS

Fitria Aulia, Jauhar Helmie

Abstract


This research entilted “Semiotical on Three Famous Coffee Shop Logos in Cianjurâ€. The goals of this research is to describe the semiotic of logos at these coffee shop. Coffee shop usually has a logo to show the characteristics of the coffee shop and all identities or all aspects of the coffee shop. In this research, the researcher choose three logos of coffee shop in Cianjur. Then, to got the meaning of the logos the researcher analyzes them by using semiotic study. In this research, the researcher selected Tjerita Koffie, Ar7, and Imah Kopi. The result of this research discovers that the icon, index, and symbol are found in the logos. The iconic signs are mostly applied and the symbolic signs are used more than the indexical one. In accordance with the analysis, the three coffee shop represent their characteristics through their logos and the three logos of coffee shop show relationships between the signs semiotic and the history, concept, and goals of the cafes. Moreover, the three logos represent characteristics and relation between the sign semiotic of the logo and the history, concept, and goal of the coffee shop through their symbolic signs in their names.


Full Text:

PDF 24-38

References


Creswell, J., W. (2012). Research Design Pendekatan Kualitatif, Kuantitatif dan Mixed (2nd ed.). Yogyakarta: Pustaka Pelajar.

Crossman, A. (2018). An Overview of Qualitative Research Methods.

Creswell, J., W. (2012). Research Design Pendekatan Kualitatif, Kuantitatif dan Mixed (2nd ed.). Yogyakarta: Pustaka Pelajar.

Chang (Translated by Yung-chao Liao, H. (2004). Fake logos, fake theory, fake globalization. Inter-Asia Cultural Studies, 5(2), 222–236. https://doi.org/10.1080/1464937042000236720

Corbin J, Strauss A. 3rd ed. Thousand Oaks, California: Sage Publications; 2008.

Crossman, A. (2018). An Overview of Qualitative Research Methods.

Fromkin, V., Rodman, R., & Hyams, N. (2011). An Introduction to Language (9th ed.). Boston: Wadsworth Cengange Learning.

Helmie, J. (2015). Verb Go ( back to , on , and out ) in English for TEFL in the Novel of New Moon by Stephenie Meyer : The Syntactic and Semantic Analysis. Educare, 7(February), 123–134.

Helmie Jauhar; Suganda Dadang; Heriyanto. (2020). Evident and Epistemic American New Balance and Segway. Sociotech, ITB, 19(2), 292–299.

Stockwell, P. (2013). Review: Sociolinguistics. A resource book for students. Applied Linguistics, 25(2), 279–283. https://doi.org/10.1093/applin/25.2.279

Piaget, J. & B. I. (2010). Psikologi Anak. Yogyakarta: Pustaka Pelajar Cetakan Pertama.

Stockwell, P. (2013). Review: Sociolinguistics. A resource book for students. Applied Linguistics, 25(2), 279–283. https://doi.org/10.1093/applin/25.2.279

Schilling, N., & Marsters, A. (2015). Unmasking identity: Speaker profiling for forensic linguistic purposes. Annual Review of Applied Linguistics, 35, 195–214. https://doi.org/10.1017/S0267190514000282




DOI: https://doi.org/10.35194/jj.v8i2.1066

Refbacks

  • There are currently no refbacks.




JOEPALLT INDEXED BY :

        

Fakultas Keguruan dan Ilmu Pendidikan Prodi Bahasa Inggris Universitas Suryakancana, Jl. Pasir Gede Raya-Cianjur, 43216.