TRENDS AND CHALLENGES IN THE DEVELOPMENT OF HALAL TOURISM: A BIBLIOMETRIC ANALYSIS BASED ON VOSVIEWER
DOI:
https://doi.org/10.35194/eeki.v6i1.5533Keywords:
Pariwisata Halal, Tren, Tantangan, Wisatawan Muslim, Industri Pariwisata, Analisis Bibliometrik, VOSviewer, Halal Tourism, Tourism IndustryAbstract
Penelitian ini bertujuan untuk memetakan tren, fokus kajian, serta tantangan utama dalam pengembangan pariwisata halal dari perspektif wisatawan dan industri pariwisata global. Studi ini menggunakan pendekatan mixed-methods dengan mengombinasikan analisis bibliometrik dan Systematic Literature Review (SLR). Data penelitian diperoleh dari publikasi ilmiah yang terindeks di Google Scholar dan dianalisis menggunakan perangkat lunak VOSviewer untuk mengidentifikasi pola kolaborasi penulis, distribusi kata kunci, serta klaster tematik penelitian pariwisata halal. Hasil analisis menunjukkan bahwa penelitian pariwisata halal mengalami pertumbuhan yang eksponensial, terutama dalam satu dekade terakhir, seiring meningkatnya kesadaran pasar Muslim global dan peran strategis industri halal. Temuan bibliometrik mengelompokkan penelitian ke dalam beberapa klaster utama, yaitu pengembangan dan regulasi pariwisata halal, perilaku dan preferensi wisatawan Muslim, adaptasi dan kesiapan industri pariwisata, serta tantangan kontemporer yang muncul akibat pandemi COVID-19. Selain itu, penelitian ini mengidentifikasi sejumlah isu krusial, antara lain inkonsistensi standar sertifikasi halal lintas negara, keterbatasan integrasi digital, serta kesenjangan kapasitas pelaku industri dalam mengadopsi layanan berbasis syariah. Lebih lanjut, celah penelitian yang teridentifikasi menekankan perlunya kajian mendalam mengenai dampak jangka panjang digitalisasi, pengembangan model pariwisata halal yang berkelanjutan, serta pemanfaatan teknologi baru seperti platform digital dan kecerdasan buatan. Temuan ini diharapkan dapat menjadi peta jalan penelitian bagi akademisi dan pemangku kepentingan dalam mendorong pengembangan pariwisata halal yang inklusif dan berdaya saing. This study aims to map research trends, thematic focuses, and key challenges in the development of halal tourism from the perspectives of tourists and the tourism industry. Employing a mixed-methods approach, the research integrates bibliometric analysis and a Systematic Literature Review (SLR). The dataset was collected from scholarly publications indexed in Google Scholar and analyzed using VOSviewer to identify publication growth patterns, keyword co-occurrence networks, and thematic research clusters in halal tourism studies. The findings reveal an exponential growth of halal tourism research, particularly over the last decade, reflecting the increasing significance of the global Muslim travel market and the strategic role of the halal industry. The bibliometric mapping identifies several major research clusters, including halal tourism development and regulation, Muslim tourist behavior and preferences, tourism industry adaptation and readiness, and contemporary challenges arising from the COVID-19 pandemic. Key issues highlighted include inconsistencies in halal certification standards across countries, digital transformation gaps, and limited institutional capacity within tourism stakeholders to deliver sharia-compliant services. Furthermore, the study identifies important research gaps, particularly regarding the long-term impacts of digitalization, the development of sustainable halal tourism models, and the role of emerging technologies such as digital platforms and artificial intelligence in enhancing service quality and destination competitiveness. These findings provide a comprehensive research roadmap for scholars and policymakers to support inclusive, innovative, and sustainable halal tourism development.References
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Dikhanbayeva, Y. (2025). Has the importance of technology in tourism been realized after Covid-19? Opportunities and challenges. Journal of Tourism Theory and Research, 11(1), 1–8. https://doi.org/10.24288/jttr.1514704
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Hamzana, A. A. (2018). Pelaksanaan Standarisasi Pelayanan Pariwisata Halal dalam Pengembangan Pariwisata di Nusa Tenggara Barat. Pena Justisia: Media Komunikasi Dan Kajian Hukum, 17(2). https://doi.org/10.31941/pj.v17i2.545
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Idris, I., Soetjipto, B. E., Kurniawati, E., Putri, P. G., & Wahab, H. A. (2022). Halal tourism: Concepts, challenges, and opportunities. Reinforcement of the Halal Industry for Global Integration Revival, 48–52. https://doi.org/10.1201/9781003324492-8
Indratno, I., Rachmiatie, A., Martian, F., Yuniar, N., Sonya, V. M., & Anisa, Y. H. (2022). Development of Sustainable Halal Tourism in Alamendah Village, Bandung Regency. MIMBAR?: Jurnal Sosial Dan Pembangunan. https://doi.org/10.29313/mimbar.v0i0.10860
Jameel, A., Hussain, A., Kanwel, S., Guo, W., & Khan, S. (2025). Impact of pull–push motivations on tourist satisfaction and loyalty: the moderating role of Islamic attributes in shaping destination image. Humanities and Social Sciences Communications, 12(1). https://doi.org/10.1057/s41599-025-05622-0
Kurniawan, T., Islam, M. F., Gazi, M. A. I., & Hossain, M. B. (2025). Halal tourism research in Indonesian context: a bibliometric analysis. Discover Sustainability, 6(1). https://doi.org/10.1007/s43621-025-00959-7
Kusumaningtyas, M., & Ulfah, I. F. (2024). Pilgrimage Tourism to Wali Tombs and Halal Destination Management Based on Sharia Values. Perisai?: Islamic Banking and Finance Journal, 8(2), 129–141. https://doi.org/10.21070/perisai.v8i2.1747
Lubis, A. S., Azhar, A., & Naurah Athaya. (2024). Trends dan Dampak Penelitian Halal Tourism Dunia: Meta Sintesis dan Blibliometric Analysis. Perspektif, 13(2), 478–487. https://doi.org/10.31289/perspektif.v13i2.11177
Martaleni, M., Nasir, M. J. A., Khoiriyah, R., & Djawas, S. R. (2022). Attributes of halal tourism during the Covid-19 pandemic: An overview of the perceptions of Muslim tourists in Nusantara. Innovative Marketing, 18(4), 25–35. https://doi.org/10.21511/im.18(4).2022.03
Mas’ud, R., & Hamim, K. (2022). Bibliometric Analysis of Journals, Authors, and Topics Related to Halal Tourism Listed in the Database Scopus by Indonesian Authors. Khazanah Pendidikan Islam, 4(2), 62–77. https://doi.org/10.15575/kp.v4i2.19677
Mawardi, I. (2022). Comparing the Concept of Halal Tourism in Indonesia, Thailand, and Malaysia. Mozaik Humaniora, 21(2), 178–192. https://doi.org/10.20473/mozaik.v21i2.27309
Misbah, H., & Johari, F. (2024). A bibliometric analysis of halal tourism research: Indonesia and Malaysia. Asian Journal of Islamic Management (AJIM), 140–158. https://doi.org/10.20885/ajim.vol6.iss2.art5
Preko, A., Mohammed, I., & Ameyibor, L. E. K. (2020). Muslim tourist religiosity, perceived values, satisfaction, and loyalty. Tourism Review International, 24(2–3), 109–125. https://doi.org/10.3727/154427220X15845838896341
PUTRIANA, P. P. (2020). Analisis Persepsi Masyarakat Muslim Dan Non Muslim Terhadap Kesiapan Destinasi Wisata Syariah Di Kota Pekanbaru Dan Padang. Jurnal Al-Iqtishad, 15(2), 216. https://doi.org/10.24014/jiq.v15i2.8617
Rachman, A., & Sangare, B. (2023). Impact of Implementation of Halal Tourism in West Nusa Tenggara Province: Maq??id Al-Shar?a Perspective. Justicia Islamica, 20(1), 17–36. https://doi.org/10.21154/justicia.v20i1.5173
Satriana, E. D., & Faridah, H. D. (2018). Halal Tourism: Development, Chance and Challenge. Journal of Halal Product and Research, 1(2), 32. https://doi.org/10.20473/jhpr.vol.1-issue.2.32-43
Sholikhah, B., Fitri, R., & Mahanani, Y. (2021). Analisis Pengambilan Keputusan Pembelian Kosmetik Berlabel Halal MUI pada Generasi Millenial. Al Maal: Journal of Islamic Economics and Banking, 2(2), 193. https://doi.org/10.31000/almaal.v2i2.3754
Subagiyo, R., & Syaichoni, A. (2023). The Potential of Halal Culinary Tourism Among Non-Muslim Communities in Bali. Al-Amwal?: Jurnal Ekonomi Dan Perbankan Syari’ah, 15(2), 185. https://doi.org/10.24235/amwal.v15i2.15535
Suswanta, Sundari, C., & Alqarni, W. (2023). Comparison of Muslim-Friendly Tourism Policies in Indonesia, Thailand, and Japan. 321–339. https://doi.org/10.2991/978-2-38476-194-4_34
Sutandar, R. M., Dwi Riyanova, Fatma Darin Israwan, Ahmad Fatih Almurtadho, Harry Nuari Trivaldi, Mohammad Aksan Rachliansya, & Rizal Akbar Nugraha. (2024). Pengembangan Potensi Desa Wisata di Desa Tanjungsari Berbasis Muslim Friendly Tourism di Kecamatan Sadananya, Kabupaten Ciamis. Jurnal Perencanaan Wilayah Dan Kota, 19(1), 45–52. https://doi.org/10.29313/jpwk.v19i1.3578
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Tanjung, A., & Panggabean, S. A. (2022). Peluang Wisata Halal Terhadap Pengembangan Ekonomi Islam. Jesya, 5(2), 1470–1478. https://doi.org/10.36778/jesya.v5i2.754
Wenten, I. G., Khoiruddin, K., & Siagian, U. W. R. (2024). Green Energy Technologies: A Key Driver in Carbon Emission Reduction. Journal of Engineering and Technological Sciences, 56(2), 143–192. https://doi.org/10.5614/j.eng.technol.sci.2024.56.2.1
Zarkasyi, M. R., Kurniawan, D. A., & Anggara, F. S. A. (2022). Stakeholders Approach in Halal Tourism Development Strategy: A Case Study in Ponorogo District. Ekuilibrium?: Jurnal Ilmiah Bidang Ilmu Ekonomi, 17(2), 171–181. https://doi.org/10.24269/ekuilibrium.v17i2.2022.pp171-181
Alam, A., Ratnasari, R. T., Ryandono, M. N. H., Prasetyo, A., Syahidah, Y., & Bafana, F. A. (2024). A comparative systematic literature review between Indonesia and Malaysia Halal tourism studies (2010-2022). Multidisciplinary Reviews, 7(3). https://doi.org/10.31893/multirev.2024061
Arijuddin, A. M., & Nurwahidin, N. (2023). Optimalisasi Peran Wakaf dalam Pengembangan Pariwisata Halal di Indonesia. Jesya, 6(1), 422–435. https://doi.org/10.36778/jesya.v6i1.928
Battour, M., Salaheldeen, M., & Mady, K. (2021). Exploring Innovative Marketing Opportunities for Halal Entrepreneurs in Hospitality and Tourism Industry. SHS Web of Conferences, 124, 10001. https://doi.org/10.1051/shsconf/202112410001
Buntoro, F., & Sulaeman, A. R. (2024). Trend Pariwisata Halal Di Indonesia: Kasus Di Daerah Pariwisata Terpilih. International Journal Mathla’ul Anwar of Halal Issues, 4(2), 25–33. https://doi.org/10.30653/ijma.202442.115
Casum, & Bawono, B. T. (2023). Opportunities, Challenges and Strategies in the Development of Halal Tourism in Indonesia. 116–124. https://doi.org/10.2991/978-2-38476-074-9_14
Dewi, I. J. (2023). In the name of the residents’ wellbeing: development of halal tourism in Indonesia using the “place attachment” approach and “value-belief-norm theory.” Frontiers in Sustainable Tourism, 2. https://doi.org/10.3389/frsut.2023.1183347
Dikhanbayeva, Y. (2025). Has the importance of technology in tourism been realized after Covid-19? Opportunities and challenges. Journal of Tourism Theory and Research, 11(1), 1–8. https://doi.org/10.24288/jttr.1514704
Haerisma, A. S. (2018). Pengembangan Pariwisata Halal Di Indonesia Tinjauan Etika Bisnis Islam. Al-Mustashfa: Jurnal Penelitian Hukum Ekonomi Syariah, 3(2), 153. https://doi.org/10.24235/jm.v3i2.3679
Hamdan, M. I., Omar, S. A. S., Sani, A., Saidon, J., & Ishak, M. F. (2024). Factors that Influence Malaysian Muslim Travel Preferences. Information Management and Business Review, 16(1(I)S), 177–182. https://doi.org/10.22610/imbr.v16i1(i)s.3739
Hamzana, A. A. (2018). Pelaksanaan Standarisasi Pelayanan Pariwisata Halal dalam Pengembangan Pariwisata di Nusa Tenggara Barat. Pena Justisia: Media Komunikasi Dan Kajian Hukum, 17(2). https://doi.org/10.31941/pj.v17i2.545
Huda, N., Rini, N., Muslikh, M., Hidayat, S., Takidah, E., Sari, D. P., & Husniyah, A. (2022). Strategic Model for Halal Tourism Development in Indonesia: A Preliminary Research. Indonesian Journal of Halal Research, 4(2), 53–64. https://doi.org/10.15575/ijhar.v4i2.11849
Idris, I., Soetjipto, B. E., Kurniawati, E., Putri, P. G., & Wahab, H. A. (2022). Halal tourism: Concepts, challenges, and opportunities. Reinforcement of the Halal Industry for Global Integration Revival, 48–52. https://doi.org/10.1201/9781003324492-8
Indratno, I., Rachmiatie, A., Martian, F., Yuniar, N., Sonya, V. M., & Anisa, Y. H. (2022). Development of Sustainable Halal Tourism in Alamendah Village, Bandung Regency. MIMBAR?: Jurnal Sosial Dan Pembangunan. https://doi.org/10.29313/mimbar.v0i0.10860
Jameel, A., Hussain, A., Kanwel, S., Guo, W., & Khan, S. (2025). Impact of pull–push motivations on tourist satisfaction and loyalty: the moderating role of Islamic attributes in shaping destination image. Humanities and Social Sciences Communications, 12(1). https://doi.org/10.1057/s41599-025-05622-0
Kurniawan, T., Islam, M. F., Gazi, M. A. I., & Hossain, M. B. (2025). Halal tourism research in Indonesian context: a bibliometric analysis. Discover Sustainability, 6(1). https://doi.org/10.1007/s43621-025-00959-7
Kusumaningtyas, M., & Ulfah, I. F. (2024). Pilgrimage Tourism to Wali Tombs and Halal Destination Management Based on Sharia Values. Perisai?: Islamic Banking and Finance Journal, 8(2), 129–141. https://doi.org/10.21070/perisai.v8i2.1747
Lubis, A. S., Azhar, A., & Naurah Athaya. (2024). Trends dan Dampak Penelitian Halal Tourism Dunia: Meta Sintesis dan Blibliometric Analysis. Perspektif, 13(2), 478–487. https://doi.org/10.31289/perspektif.v13i2.11177
Martaleni, M., Nasir, M. J. A., Khoiriyah, R., & Djawas, S. R. (2022). Attributes of halal tourism during the Covid-19 pandemic: An overview of the perceptions of Muslim tourists in Nusantara. Innovative Marketing, 18(4), 25–35. https://doi.org/10.21511/im.18(4).2022.03
Mas’ud, R., & Hamim, K. (2022). Bibliometric Analysis of Journals, Authors, and Topics Related to Halal Tourism Listed in the Database Scopus by Indonesian Authors. Khazanah Pendidikan Islam, 4(2), 62–77. https://doi.org/10.15575/kp.v4i2.19677
Mawardi, I. (2022). Comparing the Concept of Halal Tourism in Indonesia, Thailand, and Malaysia. Mozaik Humaniora, 21(2), 178–192. https://doi.org/10.20473/mozaik.v21i2.27309
Misbah, H., & Johari, F. (2024). A bibliometric analysis of halal tourism research: Indonesia and Malaysia. Asian Journal of Islamic Management (AJIM), 140–158. https://doi.org/10.20885/ajim.vol6.iss2.art5
Preko, A., Mohammed, I., & Ameyibor, L. E. K. (2020). Muslim tourist religiosity, perceived values, satisfaction, and loyalty. Tourism Review International, 24(2–3), 109–125. https://doi.org/10.3727/154427220X15845838896341
PUTRIANA, P. P. (2020). Analisis Persepsi Masyarakat Muslim Dan Non Muslim Terhadap Kesiapan Destinasi Wisata Syariah Di Kota Pekanbaru Dan Padang. Jurnal Al-Iqtishad, 15(2), 216. https://doi.org/10.24014/jiq.v15i2.8617
Rachman, A., & Sangare, B. (2023). Impact of Implementation of Halal Tourism in West Nusa Tenggara Province: Maq??id Al-Shar?a Perspective. Justicia Islamica, 20(1), 17–36. https://doi.org/10.21154/justicia.v20i1.5173
Satriana, E. D., & Faridah, H. D. (2018). Halal Tourism: Development, Chance and Challenge. Journal of Halal Product and Research, 1(2), 32. https://doi.org/10.20473/jhpr.vol.1-issue.2.32-43
Sholikhah, B., Fitri, R., & Mahanani, Y. (2021). Analisis Pengambilan Keputusan Pembelian Kosmetik Berlabel Halal MUI pada Generasi Millenial. Al Maal: Journal of Islamic Economics and Banking, 2(2), 193. https://doi.org/10.31000/almaal.v2i2.3754
Subagiyo, R., & Syaichoni, A. (2023). The Potential of Halal Culinary Tourism Among Non-Muslim Communities in Bali. Al-Amwal?: Jurnal Ekonomi Dan Perbankan Syari’ah, 15(2), 185. https://doi.org/10.24235/amwal.v15i2.15535
Suswanta, Sundari, C., & Alqarni, W. (2023). Comparison of Muslim-Friendly Tourism Policies in Indonesia, Thailand, and Japan. 321–339. https://doi.org/10.2991/978-2-38476-194-4_34
Sutandar, R. M., Dwi Riyanova, Fatma Darin Israwan, Ahmad Fatih Almurtadho, Harry Nuari Trivaldi, Mohammad Aksan Rachliansya, & Rizal Akbar Nugraha. (2024). Pengembangan Potensi Desa Wisata di Desa Tanjungsari Berbasis Muslim Friendly Tourism di Kecamatan Sadananya, Kabupaten Ciamis. Jurnal Perencanaan Wilayah Dan Kota, 19(1), 45–52. https://doi.org/10.29313/jpwk.v19i1.3578
Syahrizal, M. (2021). Wisata Halal Di Banten: Perkembangan, Peluang Dan Tantangan Halal Tourism in Banten: Development, Opportunity and Challenge. Dynamic Management Journal, 5(2), 43. https://doi.org/10.31000/dmj.v5i2.5638
Tanjung, A., & Panggabean, S. A. (2022). Peluang Wisata Halal Terhadap Pengembangan Ekonomi Islam. Jesya, 5(2), 1470–1478. https://doi.org/10.36778/jesya.v5i2.754
Wenten, I. G., Khoiruddin, K., & Siagian, U. W. R. (2024). Green Energy Technologies: A Key Driver in Carbon Emission Reduction. Journal of Engineering and Technological Sciences, 56(2), 143–192. https://doi.org/10.5614/j.eng.technol.sci.2024.56.2.1
Zarkasyi, M. R., Kurniawan, D. A., & Anggara, F. S. A. (2022). Stakeholders Approach in Halal Tourism Development Strategy: A Case Study in Ponorogo District. Ekuilibrium?: Jurnal Ilmiah Bidang Ilmu Ekonomi, 17(2), 171–181. https://doi.org/10.24269/ekuilibrium.v17i2.2022.pp171-181
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