Pemberdayaan Perempuan Melalui Pengembangan Desain Inovatif Ecoprint Berbasis Kolaborasi pada Produk Interior Bernilai Komersial

Authors

  • Sri Erina Damayanti Teknik Informatika, Fakultas Industri Kreatif, Universitas Teknologi Bandung
  • Siti Sarah Abdulllah Teknik Informatika, Fakultas Teknik, Universitas Suryakancana
  • Ida Fitriani Teknik Informatika, Fakultas Teknik, Universitas Suryakancana
  • Hadah Mualimah Desain Komunikasi Visual, Fakultas Industri Kreatif, Universitas Teknologi Bandung
  • Hadianto Hadianto Desain Komunikasi Visual, Fakultas Industri Kreatif, Universitas Teknologi Bandung
  • Windi Apriliani Desain Komunikasi Visual, Fakultas Industri Kreatif, Universitas Teknologi Bandung
  • Anggi Tien Roslyani Desain Komunikasi Visual, Fakultas Industri Kreatif, Universitas Teknologi Bandung
  • Syifa Aulia Fitri Teknik Informatika, Fakultas Industri Kreatif, Universitas Teknologi Bandung
  • Brian Damastu Ridho Hutama Teknik Informatika, Fakultas Industri Kreatif, Universitas Teknologi Bandung

DOI:

https://doi.org/10.35194/je.v6i2.5945

Keywords:

Bernilai Komersial, Desain Inovasi, Ecoprint, Pemberdayaan Perempuan.

Abstract

Abstract         

Program pengabdian masyarakat ini bertujuan untuk memberdayakan komunitas perempuan perajin di Desa Bojong, Kabupaten Cianjur melalui inovasi teknik ecoprint berbasis desain interior. Permasalahan utama yang dihadapi mitra adalah keterbatasan inovasi produk dan minimnya kemampuan pemasaran digital. Melalui pelatihan ecoprint lanjutan, workshop desain interior, dan pendampingan digital marketing, kegiatan ini berhasil meningkatkan keterampilan teknis, kualitas produk, serta jangkauan pasar mitra. Hasil program menunjukkan adanya peningkatan kreativitas perajin hingga 80% dan peningkatan omzet sebesar 75%. Program ini juga memperkuat peran perempuan dalam ekonomi kreatif berkelanjutan dan pelestarian lingkungan melalui penggunaan teknik ramah lingkungan. Kegiatan ini diharapkan menjadi model pemberdayaan masyarakat berbasis seni dan teknologi yang dapat direplikasi di daerah lain.

 

Abstract

This community service program aims to empower a group of female artisans in Bojong Village, Cianjur Regency, through innovative eco-print techniques applied to interior design products. The main challenges faced by the partners were limited product innovation and a lack of digital marketing skills. Through advanced eco-print training, interior design workshops, and digital marketing assistance, this project successfully improved technical skills, product quality, and market access. The results show an 80% increase in creative capacity and a 75% rise in sales turnover. This program also strengthens women’s roles in sustainable creative economies and environmental preservation by using eco-friendly production methods. The initiative is expected to serve as a replicable model of community empowerment that integrates art and technology.

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Published

2025-12-25

Issue

Vol. 6 No. 2 (2025): DESEMBER

Section

Articles

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Editorial-in-Chief of JE (Journal of Empowerment)

Lembaga Penelitian dan Pengabdian Universitas Suryakancana (LPPM UNSUR).
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