TIKTOK SEBAGAI MEDIA KAMPANYE PENGELOLAAN SAMPAH MASKER DI MASA PANDEMI BAGI GENERASI Z

Henny Sri Mulyani, Ika Merdekawati Kusmayadi, Achmad Abdul Basith

Abstract


ABSTRAK

Volume sampah masker pakai di masa pandemi meningkat signifikan, maka perlu adanya literasi untuk mengelola sampah masker dengan baik. Pengabdian ini bertujuan untuk mengajak masyarakat terutama generasi z untuk melakukan upaya penanggulangan sampah masker sekali pakai. Kegiatan kampanye ini merupakan pengabdian masyarakat dosen dan mahasiswa peserta Kuliah Kerja Nyata Integratif yang dilaksanakan secara virtual. Sosialisasi melalui media TikTok dilaksanakan mulai bulan Juli 2021 selama satu bulan untuk memberikan edukasi dampak dari sampah masker terhadap kesehatan dan lingkungan serta memberikan informasi cara membuang sampai sekali pakai dengan benar, sehingga sampah tersebut dapat dimanfaatkan menjadi bentuk lain yang tidak mencemari lingkungan. Tiktok banyak   digunakan generasi Z dalam pencarian informasi.  Kampanye ini menghasilkan 4 produk video berisi pesan lingkungan, kesehatan dan inovasi diunggah pada beberapa akun TikTok pribadi,  akun beritaradio.com milik PR FM dan anshoe.who. Nilai yang ada dalam  kampanye ini diantaranya tutorial edukasi pengelolaan sampah masker sekali pakai dengan benar, inovasi sampah masker didaur ulang menjadi beberapa jenis benda yang bermanfaat oleh LIPI, dijadikan ecobrick dan dijadikan airfreshner. Nilai pesan kampanye ini  mengajak  generasi Z untuk lebih peduli lingkungan dan kesehatan. 

 

ABSTRACT

The volume of disposable mask waste during the pandemic has increased significantly, so literacy is needed to manage mask waste properly. This community service aims to invite the community, especially Generation Z, to make efforts to overcome the waste of disposable masks. This campaign is a virtual community service for lecturers and students participating in the Integrative Community Service. Socialization through the TikTok media was carried out starting in July 2021 for one month to provide education on the impact of mask waste on health and the environment, as well as providing information on how to properly dispose of once-use so that the waste can be used into other forms that do not pollute the environment. Generation Z widely uses Tiktok in searching for information. This campaign resulted in 4 video products containing environmental, health, and innovation messages uploaded on several personal TikTok accounts, @beritaradio.com and @anshoe.who. The values in this campaign include educational tutorials on managing single-use mask waste properly, innovation of mask waste being recycled into several types of valuable objects by LIPI, used as eco-bricks, and used as air fresheners. The value of this campaign message invites Generation Z to be more concerned about the environment and health.


Keywords


Edukasi; Generasi Z; Kampanye; Sampah Masker; Tiktok; Campaign; Disposable Mask; Education; Gen Z.

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DOI: https://doi.org/10.35194/je.v3i1.2389

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