JATMIKA, Rahmat Taufiq Dwi; ANJANI, Nisa; AJENG, Ismi. RED RICE CONSUMER PURCHASE DECISION WITH MARKETING MIX APPROACH AND CONSUMER BEHAVIOUR. Jurnal Administrasi Bisnis (JUBIS), [S. l.], v. 2, n. 1, p. 6–15, 2022. DOI: 10.35194/jubis.v2i1.2341. Disponível em: https://jurnal.unsur.ac.id/index.php/jubis/article/view/2341. Acesso em: 28 mar. 2026.