ANALYSIS OF THE IMPACT OF E-COMMERCE USE ON THE CONSUMER LIFESTYLE OF GEN Z: A STUDY BASED ON ISLAMIC ECONOMIC VALUES

Muh. Rizqi Virgiawan Pradana

doi:10.35194/eeki.v5i1.4754

ANALYSIS OF THE IMPACT OF E-COMMERCE USE ON THE CONSUMER LIFESTYLE OF GEN Z: A STUDY BASED ON ISLAMIC ECONOMIC VALUES

Muh. Rizqi Virgiawan Pradana

Abstract

This research aims to analyze the impact of the use of E-Commerce on consumer lifestyles among Generation Z from an Islamic economic perspective. The research method uses a qualitative approach by collecting data through in-depth interviews and literature studies. Interviews were conducted with Generation Z students at UIN K.H. Abdurrahman Wahid Pekalongan, while secondary data was obtained from various related literature. The research results show that ease of access, promotions and exposure to social media are the main factors that trigger consumer behavior among Generation Z when using E-Commerce platforms. The influence of social media that displays luxurious lifestyles also encourages impulsive consumption behavior. In an Islamic economic perspective, this behavior is contrary to the principles of simplicity and balance. To overcome the negative impacts, it is necessary to increase sharia-based financial literacy and educate about the principles of sustainable consumption. It is hoped that this strategy can form wiser consumption patterns that are in line with Islamic values.

Keywords

E-Commerce; Generation Z; Consumer Lifestyle

Full Text:

PDF

References

Afista, T. L., Fuadina, A. L., Aldi, R., & Nofirda, F. A. (2024). Analisis perilaku konsumtif gen-z terhadap digital e-wallet DANA. Jurnal Pendidika Tambusai, 8(1).

Alimuddin, M., & Poddala, P. (2023). Prospek Digital Marketing Untuk Generasi Muda Dalam Berwirausaha. Career Development, 1(1).

Ardani, W. (2022). Pengaruh Digital Marketing Terhadap Perilaku Konsumen. Jurnal Tadbir Peradaban, 2(1). https://doi.org/10.55182/jtp.v2i1.102

Areta, T. D., & Khairina, N. (2024). Dampak Discount Promotion pada Platform E-Commerce terhadap Perilaku Impulsive Buying. Jurnal Flourishing, 4(1).

Fatmawati, N. (2020). Gaya Hidup Mahasiswa Akibat Adanya Online Shop. Jurnal Pendidikan Ilmu Sosial, 29(1). https://doi.org/10.17509/jpis.v29i1.23722

Firmansyah, M. D., & Herman. (2023). Perancangan Web E-CommerceBerbasis Websitepada Toko Ida Shoes. Journal of Information System and Technology, 4(1).

Hafiza, N., Shoffah, S. N. A., & Nursaptini. (2024). E-Commerce Memicu Maraknya Perilaku Konsumtif Di Kalangan Mahasiswa Universitas Mataram. Jurnal Dinamika Sosial Budaya, 26(1).

Hamid, A. (2018). Teori Konsumsi Islam Dalam Peningkatan Ekonomi Umat. Jurnal Ekonomi Dan Bisnis Islam, 3(2).

Handayani, L. (2018). Nilai-Nilai Ekonomi Dan Etika Bisnis Dalam Perspektif Islam. EL-IQTISHOD Jurnal Kajian Ekonomi Syariah, 2(1).

Kairupan, D. J. I., & Suoth, A. T. (2024). Hubungan Antara Trend Fashion, Literasi Keuangan, Locus Of Control, Gaya Hidup, Dan Perilaku Konsumtif Mahasiswa Di Daerah Istimewa Yogyakarta. MODUS, 36(2).

Luas, G. N., Irawan, S., & Windrawanto, Y. (2023). Pengaruh Konsep Diri Terhadap Perilaku Konsumtif Mahasiswa. Scholaria: Jurnal Pendidikan Dan Kebudayaan, 13(1), 1–7. https://doi.org/10.24246/j.js.2023.v13.i1.p1-7

Meilani, I. G. A. R., & Kusuma, P. S. A. J. (2024). Pengaruh Gaya Hidup Hedonisme dan Kemudahan Penggunaan QRIS Terhadap Perilaku Konsumtif Gen-Z di Kota Denpasar. Accounting Research Unit, 5(1).

Nasution, E. Y., Hariani, P., Hasibuan, L. S., & Pradita, W. (2020). Perkembangan Transaksi Bisnis E-Commerce terhadap Pertumbuhan Ekonomi di Indonesia. Jesya, 3(2). https://doi.org/10.36778/jesya.v3i2.227

Nurbaeti, A. (2022). Konsumsi Dalam Perspektif Ekonomi Islam. Jurnal Perbankan Syariah, 2(1).

Pratiwi, A. M. P., Pangiuk, A., & Ismail, M. (2023). Pengaruh Jual BeliOnline E-CommerceShopee Terhadap Minat BeliSaat Pandemi Covid-19 Pada Masyarakat MilenialDi Kecamatan Belitang. Journal of Management and Creative Business, 1(2).

Rogaya, N., Imamah, F. N., Azizah, S., Meilani, A., Allya, R. . N., Damayanti, P. S., & Saputra, A. A. (2024). Konsep Konsumsi Dalam Islam. Jurnal Topik Manajemen, 1(1).

Rucita, S. R. (2023). Pengaruh Kepercayaan, Kemudahan Penggunaan, Harga dan Gaya Hidup Terhadap Perilaku Konsumtif Mahasiswa UMY. Journal of Environmental Economics and Sustainability, 1(1). https://doi.org/10.47134/jees.v1i1.63

Shafwah, A. D., Fauzi, A., Yulius Caesar, L. A., Octavia, A., Indrajaya, B. L., Endraswari, J. I., & Yulia, N. (2024). Pengaruh Pemasaran Digital dan Online Customer Review terhadap Keputusan Pembelian pada Produk Skincare di E-Commerce Shopee (Literature Review Manajemen Pemasaran). Pengaruh Pemasaran Digital Dan Online Customer Review Terhadap Keputusan Pembelian Pada Produk Skincare Di E Commerce Shopee (Literature Review Manajemen Pemasaran) .

Supardi, Wahyuni, E. S., & Pidada, I. S. D. U. (2023). Nilai-Nilai Ekonomi Islam Pariwisata Halal Ntb. Journal Systems, 17(8).

Syarif, M. I., Hannum, M., Wahyuni, S., & Nurbaiti. (2023). Potensi Perkembangan E-Commerce Dalam Menunjang Bisnis di Indonesia. JOURNAL OF COMPUTERS AND DIGITAL BUSINESS, 2(1).

Wahyuni, R., Irfani, H., Syahrina, I. A., & Mariana, R. (2019). Pengaruh Gaya Hidup Dan Literasi Keuangan Terhadap Perilaku Konsumtif Berbelanja Online Pada Ibu Rumah Tangga Di Kecamatan Lubuk Begalung Kota Padang. Jurnal Benefita, 4(3).

Zakiah, S. (2022). Teori Konsumsi Dalam Perspektif Ekonomi Islam. Jurnal Ekonomi Dan Keuangan Islam, 2(2).

DOI: https://doi.org/10.35194/eeki.v5i1.4754

DOI (PDF): https://doi.org/10.35194/eeki.v5i1.4754.g3358