HORENSO IMPLEMENTATION AT A JAPANESE VIRTUAL ASSISTANT STARTUP COMPANY

Abstract

With globalization and cultural exchange becoming more  widespread, it is common for a country's culture to be applied in other parts  of the world. So is the Japanese corporate culture of Horenso. Horenso is a  Japanese communication culture that is often applied to Japanese companies  around the world. Horenso is an abbreviation derived from 3 words: Houkoku,  Renraku, and Soudan. According to Yamaguchi (2008), Houkoku is the  process of reporting the progress and results of the work we are currently  doing to related parties, while Renraku means providing information to  coworkers or clients about the work done at this time. And the last one is  Soudan, which, if interpreted literally, means consultation. At the same time,  according to Kameda (2013), Soudan is an activity of discussing or  consulting with superiors regarding difficulties or problems faced when  carrying out work. In this study, researchers conducted research on  implementing Horenso's Japanese corporate culture at a Japanese Virtual  Assistant Startup Company. Researchers used qualitative research methods  by collecting data using questionnaires and interview methods. The results of  the questionnaire that the researchers have distributed to respondents, 85.7%  of the respondents have no problems implementing the Horenso communication culture, this is based on the results of the questionnaire which  show that the respondents have no problems in implementing Horenso in  their daily activities. As for the 14.3% who need help in implementing  Horenso, due to the lack of application of Soudan when finding problems at  work.