USER PREFERENCES ABOUT THE WEBSITE’S LAYOUT OF THE JAPANESE LANGUAGE AND CULTURE DEPARTMENT UNIVERSITY OF AL-AZHAR INDONESIA

Abstract

A website is a medium that serves as a place to provide information that anyone can access through the internet. The website can also be used to communicate with people who need it. However, one of the obstacles experienced by users in accessing the website is the difficulty when accessing, which is caused by the layout of the content on the website. The ease of use of the website is related to the layout of the content on the website. Therefore, this study aims to identify and examine user preferences about the layout of the content, as well as the communication media of the website of the Japanese Language and Culture Department,
University of Al-Azhar Indonesia. Data collection was carried out by distributing questionnaires and follow-up interviews to website users in the study program's internal and external environment. Respondents totaled 100 students, lecturers, education staff, study program graduates, parents, and high school students. Data analysis was carried out using descriptive
statistics. The conclusions obtained can be grouped into four categories. First, the profile feature on the website is a priority preference to be opened. Second, the layout of the content on the website existing now is considered lack of selling point. Finally, also the website as a medium
of communication between department and stakeholders is deliberated insufficient regarding of not having of question-and-answer feature. Therefore, there is an urgency to develop existing website in the recent future.